Sample ExpoAmp Action Plan · an example of what you receive

RetailNOW 2026

RSPA · Las Vegas

What you're looking at

This is what your team has in hand within five business days of sending us what you captured. Names, companies and numbers on this page are illustrative.

Instead of

guessing who matters
sending generic follow-ups
letting conversations fade

You get

a ranked list of real opportunities
clear next steps
ready-to-send outreach

1 · Executive summary

What the event was actually worth

18→14

scans → deliverable

opportunities

Tier 1

drafts ready

The return on this booth isn't in the 18 scans. It's in eight conversations, four of them ready to move now. The single most important Monday action: lock the two demos the prospects offered themselves. Contacts with no real conversation behind them are shown, and kept out of the ranked list.

2 · Priority Opportunity Queue

The ranked list to work from

#ContactConversation & opportunity signalPriority

1Principal, channel / ISO firmPut their ISOs on the kiosk/POS wedge, a channel multiplier. Map the partnership.Tier 1

2Head of Sales, paymentsSame gateway; offered the demo themselves. Lock it, route via named contact.Tier 1

3Sr. BD Manager, hardware makerWants their channel team enabled; floated referral / rev-share. 30 min on their sales call.Tier 1

4Founder, restaurant softwareTechnical deep-dive; sandbox; "nothing charged until live." Book it.Tier 1

5Loyalty providerStandalone loyalty via middleware across any POS. Scope integration + GTM.Tier 2

6Legacy-POS modernizationTableside / self-pay / stadium; actively seeking US partners. Compare notes.Tier 2

-Scanned, no conversationBadge captured, but no real exchange on record. Not dressed up as a lead.Excluded

3 · Conversation intelligence

The substance behind the top opportunities

Tier 1 · #1

Principal, channel / ISO firm

Discussed: Put their ISO base on the kiosk/POS wedge to win payments inside merchants locked on Toast/Clover.
Signal: Sits on top of a roster of ISOs: one relationship, many downstream sellers.
Next step: Map the three-way partnership; scope the first integration.

Tier 1 · #2

Head of Sales, payments

Discussed: Kiosk approach on the gateway they already run; offered to take a demo to their product lead.
Signal: The prospect volunteered the next step, the strongest kind of signal on the floor.
Next step: Lock the demo; route through the person they named.

Tier 1 · #3

Sr. BD Manager, hardware maker

Discussed: Enable their channel team so they point software partners to the platform; referral/rev-share floated.
Signal: Access to an entire partner-facing sales team: a multiplier, not one account.
Next step: 30-minute session on their weekly sales call, then set up the referral.

Tier 1 · #4

Founder, restaurant software

Discussed: Technical deep-dive on the middleware; what they'd build against; sandbox; no charge until live.
Signal: High intent, almost no commercial friction.
Next step: Book the deep-dive (their CTO + our product owner); open sandbox access.

4 · Matched & verified contact

A strong conversation, made deliverable

What capture gave us

Name"Mike"

Companyunknown

Emailnone

Conversationvoice captured ✓

Matched & verified

NameMichael Smith

CompanyABC Payments

TitleVP, Partnerships

Emailm.smith@abcpayments.com High

Every matched field carries a confidence level. Nothing is guessed; an uncertain match is held for you to confirm. (Contact details on this page are illustrative and redacted.)

5 · Recommended action & follow-up

Ready to send: you review, you send

Recommended next action: Lock the demo the prospect offered; route it through the internal contact they named; come with a one-page partnership sketch.

To: Head of Sales, payments · Subject: the demo you offered

Really enjoyed comparing notes at RetailNOW. Sounds like we're aligned on the gateway, which keeps the integration simple on our side. You mentioned floating a demo idea to your product lead; let's get your team the walkthrough of the kiosk wedge and the referral-vs-reseller options. Here's my calendar: [scheduling link]

6 · What ExpoAmp found

What you would not have had from scans and cards alone

No scan behind them

3 people worth following up had no scan, card, badge photo or list row behind them. They were found in the recordings and would otherwise have been lost.

Heard, then identified

2 people heard only by voice were identified by full name and company. The "Mike" in section 4 is one of them.

Addresses found

2 email addresses found that nobody wrote down.

Promises kept track of

4 promises made in conversation, each listed so none is missed.

Follow-ups written

8 follow-ups written for you, all 8 ready to send.

#Found with no scan behind themWhy it matters, in the plan's wordsPriority

1VP, Partnerships · paymentsAsked for the partner terms and named who signs off. Captured by the recording only.Tier 1

2Owner · multi-location operatorRuns several locations and asked what a rollout would take. Captured by the recording only.Tier 2

3Ops lead · restaurant groupSpoke with, never scanned; asked for pricing for their sites. Captured by the recording only.Spoke with

Estimated pipeline from these: 3 opportunities x $12,000 (the average deal value you gave us) = $36,000. Your number, not a forecast. Leave the deal value blank and the plan shows counts only; ExpoAmp never guesses a value. (The numbers in this section are illustrative.)

From a delivered plan

One show day, no badge scans

conversations

worth following up

emails ready to send

badge scans

Everything was said into a recorder worn on the floor. Names removed; every plan is private to the customer.

Would you want this done for your next event?

Get your Action Plan

Set it up before the show. Your Action Plan arrives within five business days of sending us what you captured. Names, companies, contact details and confidential specifics on this sample are changed, redacted or invented.