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Sample ExpoAmp Action Plan · the deliverable you receive

RetailNOW 2026

RSPA · Las Vegas · Delivered within ~48 hours of the show closing.
What you're looking at

This is what your team should have in hand 48 hours after your event.

Instead of
  • guessing who matters
  • sending generic follow-ups
  • letting conversations fade
You get
  • a ranked list of real opportunities
  • clear next steps
  • ready-to-send outreach
1 · Executive summary

What the event was actually worth

18→14
scans → deliverable
8
opportunities
4
Tier 1
8
drafts ready

The return on this booth isn't in the 18 scans — it's in eight conversations, four of them ready to move now. The single most important Monday action: lock the two demos the prospects offered themselves. ~50 booth interactions were reconstructed from the four show days; contacts with no real conversation were surfaced and kept out of the priority queue.

2 · Priority Opportunity Queue

The ranked list to work from

#ContactConversation & opportunity signalPriority
1Principal — channel / ISO firmPut their ISOs on the kiosk/POS wedge — a channel multiplier. Map the partnership.Tier 1
2Head of Sales — paymentsSame gateway; offered the demo themselves. Lock it, route via named contact.Tier 1
3Sr. BD Manager — hardware makerWants their channel team enabled; floated referral / rev-share. 30 min on their sales call.Tier 1
4Founder — restaurant softwareTechnical deep-dive; sandbox; "nothing charged until live." Book it.Tier 1
5Loyalty providerStandalone loyalty via middleware across any POS. Scope integration + GTM.Tier 2
6Legacy-POS modernizationTableside / self-pay / stadium; actively seeking US partners. Compare notes.Tier 2
—Scanned, no conversationBadge captured, but no real exchange on record. Not dressed up as a lead.Excluded
3 · Conversation intelligence

The substance behind the top opportunities

Tier 1 · #1
Principal — channel / ISO firm
Discussed
Put their ISO base on the kiosk/POS wedge to win payments inside merchants locked on Toast/Clover.
Signal
Sits on top of a roster of ISOs — one relationship, many downstream sellers.
Next step
Map the three-way partnership; scope the first integration.
Tier 1 · #2
Head of Sales — payments
Discussed
Kiosk approach on the gateway they already run; offered to take a demo to their product lead.
Signal
The prospect volunteered the next step — the strongest kind of signal on the floor.
Next step
Lock the demo; route through the person they named.
Tier 1 · #3
Sr. BD Manager — hardware maker
Discussed
Enable their channel team so they point software partners to the platform; referral/rev-share floated.
Signal
Access to an entire partner-facing sales team — a multiplier, not one account.
Next step
30-minute session on their weekly sales call, then set up the referral.
Tier 1 · #4
Founder — restaurant software
Discussed
Technical deep-dive on the middleware; what they'd build against; sandbox; no charge until live.
Signal
High intent, almost no commercial friction.
Next step
Book the deep-dive (their CTO + our product owner); open sandbox access.
4 · Matched & verified contact

A strong conversation, made deliverable

What capture gave us
Name"Mike"
Companyunknown
Emailnone
Conversationvoice captured ✓
Matched & verified
NameMichael Smith
CompanyABC Payments
TitleVP, Partnerships
Emailm.smith@abcpayments.com High
SourceApolloCompany site

Every matched field carries a source and a confidence level. Nothing is guessed; ambiguous matches are held for review. (Contact details on this page are illustrative and redacted.)

5 · Recommended action & follow-up

Ready to send — you review, you send

Recommended next action: Lock the demo the prospect offered; route it through the internal contact they named; come with a one-page partnership sketch.

To: Head of Sales — payments  ·  Subject: the demo you offered
Really enjoyed comparing notes at RetailNOW — sounds like we're aligned on the gateway, which keeps the integration simple on our side. You mentioned floating a demo idea to your product lead; let's get your team the walkthrough of the kiosk wedge and the referral-vs-reseller options. Here's my calendar: [scheduling link]
6 · Revenue insights

The honest read on the event

What worked
The strongest signals came from partners and channel players, not end-users — two proposed the next step themselves. The event's real value was a few multiplier relationships, not volume.
Additional value found
One of the most valuable conversations — a multi-location operator — was never badge-scanned. ExpoAmp surfaced it and flagged it for identity matching even without a scan.
Where the revenue was
In channel and integration conversations — partners who can resell or point others to the platform. Next show: staff the booth for those conversations, and make sure every high-intent talker actually gets scanned.
Supporting proof

The discipline behind the numbers

SEAA
Opportunity discovery
Isolated the reseller/partner conversations that pointed at revenue on a crowded floor.
RC Show
Messy-data reliability
Uneven formats and an unlabeled recording — signal still separated from noise.
NRA
Trust & accuracy
Many scans, only 2 real conversations reported. No revenue opportunity manufactured from signage.

Verified aggregate across the four analyses: 67 scans · 26 meaningful conversations · 23 follow-up drafts · 0 fabricated opportunities. These are real ExpoAmp analyses from the founder's own event workflow — not external customer case studies.

Would you want this done for your next event?

Amplify my next event →

Set it up before the show. Receive your ExpoAmp Action Plan within 48–72 hours after. Names, companies, and confidential specifics on this sample are changed or redacted; the conversation → opportunity → action pattern and the numbers are exactly as produced.